I unabashedly adore trailers. A good trailer that gives you goosebumps, makes you giggle uncontrollably, or brings on a surge of overpowering emotion is like crack (ugh...I feel like Rob Ford has ruined crack jokes forever...). Good trailers don't always turn into great movies or shows (I'm looking at you Tristan and Isolde!) but it's still fun to judge them on their own merits.
I'm always really excited when the trailers for a new TV season are released at the Upfronts. I've read about all the new series and I'm dying for a first taste. There are always a few highly anticipated concepts that I'm really disappointed in and some unexpected gems that peak my interest. The trailers for the 2013-2014 Network TV have been out for a couple of weeks now and I've had to time to watch and re-watch, roll my eyes in disgust, and whoop with delight.
Here are my picks Top Trailers of the year. The CW was basically disqualified because they released 30 second spots and 'scenes'. Those are not trailers and they suck.
Only time will tell whether these shows will live up to the standard their trailers have set.
Only time will tell whether these shows will live up to the standard their trailers have set.
1. Marvel's Agents of S.H.I.E.L.D (ABC)
I'll be honest - this number 1 spot was pretty much a given. The Marvel Universe on TV with Joss Whedon at the helm??? Unless this trailer featured narration by Fran Drescher and a soundtrack by Nickelback I was destined to love it! But it really is a kick-ass spot in its own right. It's action packed with gravitas and stakes, peppered with classic Whedonverse humour at precisely the right moments. "Don't touch Lola". It pays homage to the bigger properties that spawned it - with quick shots of Thor's hammer and Captain America's shield - but focuses on building its own universe. It also does a pretty good job of introducing new characters without resorting to dry bio-pack information.
2. Surviving Jack (FOX)
This show was not on my radar at all. It was created by Justin Halpen, inspired by his 2012 book I Suck at Girls. This is the same guy who brought us Sh*t my Dad Says so you can see why I wasn't expecting much. But surprisingly this trailer is hysterical. First of all it manages to make the early 90s (a sort of weird transitional period between the polka dot insanity of the 80's and completely schizophrenic goth/boyband/punk late 90s) feel like a unique time period. Which is kind of cool! Secondly ALL of the characters seem funny and three-dimensional. Usually there's at least one cliche character in a comedy trailer who makes you to cringe. But most importantly, Christopher Meloni comes across like a superstar. He plays the hard-ass, man's man, secretly loveable Dad role perfectly. He's everything one-note Shatner was not. I'm crushed this is a mid-season series because this trailer really made me want more NOW.
3. Once Upon a Time in Wonderland (ABC)
I was prepared to roll my eyes at this trailer because I hated the idea of a Once Upon A Time Spin-off. It seemed like a bad move. But I quickly got swept up in the epic melodrama and romance of this concept. Other than the title there is no real reference to Once Upon A Time - which is is great! It felt like I was stepping into an entirely new world; a beautiful universe that could exist entirely on its own. The characters demanded attention - Alice is a captivating child-like waif you just want to hug and the Genie had me swooning immediately. It's no easy task to hook your audience on a love story in under 4 minutes, but I'm already invested. The incredible music choice definitely helped. That score just screamed DRAMA, HEARTBREAK, FANTASY.
4. Rake (Fox)
This Fox series seems like an incredibly ambitious show. There are a hell of a lot of plot threads in a trailer for a single episode of a series. But that's what intrigues me so much. This show will obviously have procedural elements because the main character is a lawyer who seems to be tackling new cases all the time. But it's also rich in serialized character drama; he's in love with a prostitute, he's a gambling addict, he has a crazy stalker. This trailer is one big, crazy complex mess that really, really works. It's funny, it's poignant, and it makes you think. And they did a great job of highlighting the punchy, intelligent dialogue.
5. Hostages (CBS)
What? A CBS Series??? Yeah...I'm as surprised as you are but this one really hooked me. It told a really great story from start to finish. I understood exactly what was happening to the characters and why (which sounds like a given, but unfortunately a lot of trailers fail at that) The stakes for the series were clearly set up and they are damn high! Obviously there's a fantastic cast with Dylan McDermmott, Toni Collette and Tate Donovan. And I really loved how the trailer highlighted the duality of all the characters with supers that outlined their conflicting personas. "FBI agent...Terrorist. Husband...cheater. Advisor...Conspirator". I'm skeptical that a high concept show like this has enough legs to become a long running series but that's not the trailer's problem! It did its job very well.








